Insurance in Brazil Final Customers Identification¶

Customers Categorization¶

The final customers in the Brazilian insurance value chain are the policyholders who receive the ultimate benefit of financial protection or related services provided by the insurance companies. These customers can be broadly categorized into two main segments: Business-to-Consumer (B2C) and Business-to-Business (B2B).

B2C (Business-to-Consumer) Customers: These are individual consumers who purchase insurance policies to protect themselves and their personal assets against various risks. They are the end-users of insurance products designed for personal needs.

B2B (Business-to-Business) Customers: These are businesses, organizations, or other entities that acquire insurance coverage to safeguard their operations, assets, employees, and liabilities. They utilize insurance as a risk management tool for their commercial activities.

Detailed Report on Final Customers and Their Characteristics¶

Based on the analysis of the provided value chain report, the final customers in the Brazilian insurance market are individuals and businesses, distinguishable by the types of insurance products they purchase and the distribution channels through which they access these products.

B2C Customers:

Characteristics: B2C customers are individuals seeking financial protection against personal risks such as death or disability (Life insurance), health issues (Health insurance), damage to their vehicles (Automotive insurance), or risks related to their property (Residential insurance, a sub-segment of P&C). They are the individuals who enter into a contract with the insurer, paying premiums in exchange for the insurer's promise to cover future losses as defined in the policy.
Demographics: While the provided text does not offer explicit detailed demographic data such as age, income levels, or geographical distribution for B2C customers, it does provide insights into how they are reached and served. The strong emphasis on bancassurance for distributing life, pension, and simpler P&C products suggests that a significant portion of B2C customers are individuals who are also clients of major retail banks in Brazil (like Caixa Econômica Federal, Itaú Unibanco, and Banco do Brasil). The access to 150 million Caixa clients by CAIXA Seguridade highlights the large potential B2C customer base reached through bank channels. The increasing use of digital platforms and mobile applications by companies like Porto Seguro (with 3.8 million active app users in Q4 2024) indicates a growing segment of B2C customers who are digitally active and prefer interacting with insurers through online channels for services, and potentially sales. Affinity partnerships also target specific groups of individuals associated with non-insurance entities.

B2B Customers:

Characteristics: B2B customers are businesses and organizations with diverse insurance needs depending on their industry, size, and operational complexity. They purchase insurance products like commercial Property and Casualty (P&C) insurance to protect physical assets and cover liability risks, Health insurance for their employees (group plans), and Rural insurance for agricultural risks. These customers often require more complex and tailored insurance solutions compared to individual consumers.
Demographics: The text indicates that brokers are particularly important for distributing "complex commercial lines, specialized risks" and P&C products, implying that businesses requiring such coverage are key B2B customers. The mention of Rural insurance as a significant segment, with BB Seguridade noting a record-low loss ratio in this area, identifies agricultural businesses as a specific group of B2B customers. The large insurance groups linked to financial conglomerates serve a wide range of business clients, from small and medium-sized enterprises (SMEs) to large corporations, likely leveraging their existing banking relationships to offer insurance products. The substantial total market collection of R$ 435 billion in 2024, which includes premiums from various segments beyond individual-focused lines, reflects the significant contribution of B2B customers to the overall market size.

In summary, the final customers of the Brazilian insurance industry are individuals and businesses. B2C customers are individuals buying personal lines of insurance often through banks and increasingly digital channels. B2B customers are businesses requiring commercial and specialized coverage, frequently served by brokers and through the corporate arms of large financial groups. While detailed demographic breakdowns are not provided in the source material, the distribution channels and product types indicate the nature of these distinct customer segments.

References:¶

Sincor-SP divulga o Ranking das Seguradoras 2024 - Fenacor. https://www.fenacor.org.br/Noticia/visualizar/sincor-sp-divulga-o-ranking-das-seguradoras-2024-
Lucro do Grupo Bradesco Seguros atinge R$ 9,1 bilhões em 2024 - Revista Apólice. https://revistaapolice.com.br/2025/02/lucro-do-grupo-bradesco-seguros-atinge-r-91-bilhoes-em-2024/
Tokio Marine tem lucro de R$ 1,4 bilhão em 2024 - Estadão RI. https://einvestidor.estadao.com.br/financas/tokio-marine-lucro-2024/
Mapfre registra lucro de 255 milhões de euros no Brasil em 2024 - Revista Apólice. https://revistaapolice.com.br/2025/02/mapfre-registra-lucro-de-255-milhoes-de-euros-no-brasil-em-2024/
Grupo Bradesco Seguros participa com 46% do lucro do banco. https://sonhoseguro.com.br/2024/10/grupo-bradesco-seguros-participa-com-46-do-lucro-do-banco/
Porto registra lucro líquido de R$ 2,7 bilhões em 2024, alta de 18% no ano - Sonho Seguro. https://sonhoseguro.com.br/2025/02/porto-registra-lucro-liquido-de-r-27-bilhoes-em-2024-alta-de-18-no-ano/
Allianz: crescimento de dois dígitos em vendas de seguros e melhor rentabilidade. https://sonhoseguro.com.br/2024/12/allianz-crescimento-de-dois-digitos-em-vendas-de-seguros-e-melhor-rentabilidade/
Tokio Marine cresce 12,8% no Centro-Oeste e ultrapassa R$ 800 milhões em faturamento. https://revistaseguradorbrasil.com.br/2025/04/02/tokio-marine-cresce-128-no-centro-oeste-e-ultrapassa-r-800-milhoes-em-faturamento/
Grupo Bradesco Seguros atinge lucro R$ 9,1 bilhões em 2024 - Fator Brasil. https://fatorbrasil.com.br/2025/02/08/grupo-bradesco-seguros-atinge-lucro-r-91-bilhoes-em-2024/
Faturamento do grupo Bradesco Seguros cresce 11,8%, para R$ 28 bi, no 1o. tri de 2024. https://sindsegsp.org.br/comunicacao/noticias/faturamento-do-grupo-bradesco-seguros-cresce-11-8-para-r-28-bi-no-1o-tri-de-2024/
Tokio Marine cresce 10,6% em 2024 e repete lucro superior a R$ 1 bilhão - Revista Apólice. https://revistaapolice.com.br/2025/02/tokio-marine-cresce-106-em-2024-e-repete-lucro-superior-a-r-1-bilhao/
MAPFRE Registra Lucro de 255 Milhões de Euros no Brasil em 2024. https://www.portaldogronegocio.com.br/noticias/mapfre-registra-lucro-de-255-milhoes-de-euros-no-brasil-em-2024-26017
Tokio Marine Seguradora lucra R$ 1,4 bilhão em 2024. https://www.revistasegurototal.com.br/tokio-marine-seguradora-lucra-r-14-bilhao-em-2024/
Porto registra lucro líquido de R$ 2,7 bilhões e cresce 18% em 2024 - JRS PORTAL. https://www.jrs.com.br/2025/02/14/porto-registra-lucro-liquido-de-r-27-bilhoes-e-cresce-18-em-2024/
Ranking das Seguradoras 2024 - Sincor-SP. https://www.sincor.org.br/wp-content/uploads/2025/04/ranking_das_seguradoras_2024.pdf
Allianz registra lucro líquido de €9,9 bilhões em 2024, alta de 16,3% | SindsegSP. https://sindsegsp.org.br/comunicacao/noticias/allianz-registra-lucro-liquido-de-%e2%82%ac9-9-bilhoes-em-2024-alta-de-16-3/
BB Seguridade alcança lucro líquido de R$ 8,7 BI em 2024 - Saiba Já News. https://saibajanews.com.br/bb-seguridade-alcanca-lucro-liquido-de-r-87-bi-em-2024/
Resultado com seguros no Itaú avança para R$ 2,2 bilhões no trimestre. https://sonhoseguro.com.br/2024/05/resultado-com-seguros-no-itau-avanca-para-r-2-2-bilhoes-no-trimestre/
SUSEP - Painel de Inteligência do Mercado de Seguros. https://www.susep.gov.br/menu/panorama-do-mercado/painel-de-inteligencia-do-mercado-de-seguros
Demonstrações contábeis Itaú Seguros S.A. - Itau. https://www.itau.com.br/content/dam/itau/itausa/pdf/relatorios-combinados/Itausa-ItauSeguros-DF-30062024.pdf
CAIXA Seguridade tem lucro de R$ 3,76 bilhões em 2024. https://agenciadenoticias.caixa.gov.br/caixa-seguridade-tem-lucro-de-r-3-76-bilhoes-em-2024/
Seguradoras arrecadam R$ 435 bilhões em 2024, avanço de 12,2 | SindsegSP. https://sindsegsp.org.br/comunicacao/noticias/seguradoras-arrecadam-r-435-bilhoes-em-2024-avanco-de-12-2/
BB Seguridade (BBSE3) tem lucro ajustado de R$ 1,87 bi no 2º trimestre, alta de 1,6%. https://einvestidor.estadao.com.br/financas/bb-seguridade-bbse3-lucro-2t24/
BB Seguridade tem lucro líquido ajustado de R$ 2,17 bi no 4T24, alta anual de 5,8%. https://einvestidor.estadao.com.br/financas/bb-seguridade-bbse3-lucro-4t24/
Resultado do Itaú com seguros avança 13,8% em 2024, para R$ 9,75 bi | SindsegSP. https://sindsegsp.org.br/comunicacao/noticias/resultado-do-itau-com-seguros-avanca-13-8-para-r-9-75-bi-em-2024/
Porto registra lucro líquido de R$ 739,1 milhões e cresce 32,3% no terceiro trimestre de 2024. https://www.portoseguro.com.br/porto-historico/sobre-a-porto/imprensa/release?groupId=112401&articleId=25430907&redirect=true
CAIXA Seguridade tem lucro líquido de R$ 1 bilhão no 3ºT24. https://agenciadenoticias.caixa.gov.br/caixa-seguridade-tem-lucro-liquido-de-r-1-bilhao-no-3t24/
Caixa Seguridade (CXSE3) tem lucro recorrente de R$ 770 milhões, queda anual de 6,4%. https://einvestidor.estadao.com.br/financas/caixa-seguridade-cxse3-lucro-2t24/
Mapfre lucra de 255 milhões de euros no Brasil - Monitor Mercantil. https://monitormercantil.com.br/mapfre-lucra-de-255-milhoes-de-euros-no-brasil/
MAPFRE registra crescimento do lucro em 9,5% em 2024 - CQCS. https://cqcs.com.br/noticia/mapfre-registra-crescimento-do-lucro-em-95-em-2024/
Lucro líquido da MAPFRE no Brasil atinge 61 milhões de euros no primeiro trimestre de 2024 | Artigos e Notícias - Editora Roncarati. https://editoraroncarati.com.br/noticias/lucro-liquido-da-mapfre-no-brasil-atinge-61-milhoes-de-euros-no-primeiro-trimestre-de-2024/
Sincor-SP divulga o Ranking das Seguradoras 2024 - Segs. https://www.segs.com.br/demais/376066-sincor-sp-divulga-o-ranking-das-seguradoras-2024
BB Seguridade (BBSE3): empresa de capitalização fatura R$ 3,1 bilhões no primeiro semestre - E-Investidor. https://einvestidor.estadao.com.br/financas/bb-seguridade-bbse3-brasilcap-faturamento-primeiro-semestre/
Caixa Seguridade (CXSE3) tem lucro 14,6% maior no 4º trimestre de 2024 - Money Times. https://www.moneytimes.com.br/caixa-seguridade-cxse3-tem-lucro-146-maior-no-4o-trimestre-de-2024/
Seguradoras faturaram quase R$ 208 bilhões em 2024, mas lucro líquido caiu - VEJA. https://veja.abril.com.br/coluna/veja-gente/seguradoras-faturaram-quase-r-208-bilhoes-em-2024-mas-lucro-liquido-caiu